Our story begins with our founder Aiesha, a once vibrant and confident young woman faced a harrowing experience of being stalked in Spring of 2014. This traumatic event shattered her self-assurance and resulted in her no longer loving the skin she was in. Everything that she once cared about, including her appearance took a backseat in her life.
However, in 2018, Aiesha made the decision to reclaim her power and shed the negativity that was surrounding her stalking which stole her joy. She decided to begin working in a well-known intimate apparel brand where she found solace in the world of fashion once again. Through learning all about the industry from fabric choices, selling collections, getting to merchandise product, make sales confidently, learning how to fit women and make them feel beautiful in the reflections they saw staring back at them it taught Aiesha to build back up her confidence. It became clear to here that proper fitting garments play a crucial role in enhancing one's self-esteem and sense of comfort.
In 2020, armed with a newfound sense of purpose and confidence, Aiesha took a leap of faith and transitioned to working for another small local boutique that had a great role within their community. There she began working on a deeper level, accepting clients both young and experienced in life, being in charge of finding new products, and hosting in-store events that focused on teaching young ladies the importance of proper undergarments for various outfits and empowering women to embrace their own unique beauty. During the pandemic she led her former boutique through a philanthropic project to provide pjs and robes for healthcare workers to change into after a busy day of saving lives. Additionally, Aiesha expanded her reach to include assisting breast cancer survivors.
Motivated by her desire to make a different in the lives of these brave women, she pursued certification from the Board of Certification/Accreditation Interational (BOC) to specialize in fitting post-surgical and post-mastectomy bras, as well as breast prosthesis. Through her work, Aiesha aimed to give these survivors a new perspective on life, helping them feel whole and beautiful despite their journey with cancer.
Realizing the profound impact she could have, Aiesha decided that her mission to change lives should not be limited to just one company. She made the decision to continue her journey of empowerment and transformation, recognizing that she possesses the power to uplift individuals of all ages from young to experienced.